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About: Blue Ocean Strategy     Goto   Sponge   Distinct   Permalink

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Blue Ocean Strategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Institute at INSEAD. The book illustrates what the authors believe is the best organizational strategy to generate growth and profits. Blue Ocean Strategy suggests that an organization should create new demand in an uncontested market space, or a "Blue Ocean", rather than compete head-to-head with other suppliers in an existing industry. Resources for your business:  What Is a Business Model? 30 Successful Types of Business Models You Need to Know What Is a Business Model Canvas? Business Model Canvas Explained Marketing vs. Sales: How to Use Sales Processes to Grow Your Business What Is a Value Proposition? Value Proposition Canvas Explained What Is Business Development? The Complete Guide To Business Development