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Paid media advertising outlays worldwide will increase 7.3% in 2017 to $583.91 billion. Growth will be roughly on par with previous estimates, and spending will rise at a steady pace throughout the forecast period, driven by increased investments in digital and mobile ads.

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type
label
  • Paid Media Advertising Market Size 2017 -- Paid Media Advertising
comment
  • Paid media advertising outlays worldwide will increase 7.3% in 2017 to $583.91 billion. Growth will be roughly on par with previous estimates, and spending will rise at a steady pace throughout the forecast period, driven by increased investments in digital and mobile ads.
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hasGrowthRate
marketSizeValue
  • 583.91
marketSizeValueCurrencyCode
  • USD
marketSizeValueScale
  • Billion
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